1.7K
online store sessions¹
1.55 Sec
content loads faster than 1.55 seconds¹
Boosting Online Presence
A hair extension salon in Manteca, CA, specializing in hair extension services, classes, and certifications, partnered with web designer Matie Natov to create a website that would expand their online presence. The salon's goal was to attract more customers, sell products, and offer courses online. Through collaboration, Matie delivered a modern, responsive website on Shopify, optimized with strategic keyword research using Semrush, and enhanced with effective SEO techniques.
Custom Shopify Design Tailored to the Salon's Needs
Matie kicked off the project by consulting with the salon owner to identify key priorities. They needed an online store to sell hair extensions and a booking system for training and certification courses. Shopify was chosen for its e-commerce capabilities, and Matie customized a visual template to align with the salon’s brand. To further enhance the user experience, a content strategy was developed and optimized with SEO to target potential clients and students.
Gaining Local SEO
Since the website's launch, the salon has experienced a remarkable surge in online visibility. It now holds the top spot on Google for users searching for hair extension services and training near Manteca, CA. With 1.7K user sessions and a speedy load time of 1.55 seconds, the site has successfully captured organic traffic, improving brand awareness without the need for paid advertising. This combination of a sleek design, Shopify integration, and local SEO has significantly boosted the salon's growth.
References
¹Shopify Analytics, Aug 23, 2024.
