60%
traffic from Google organic search
400%
increase in quote requests
6.2K
total user engagements
Boosting Bridal Leads
In July 2024, a redesign of a bridal makeup business website transformed its online presence, driving 60% of traffic organically from Google. The impact was immediate: inquiries from brides throughout the San Francisco Bay Area surged, resulting in more requests for quotes and availability than ever. As a result, the team is now fully booked, keeping makeup artists and hairstylists busy all season. Quote requests through the website increased by an impressive 400%, with a total of 6.2K tracked events, including page views and Instagram clicks.
Matie Natov, the mastermind behind the redesign, continues to provide analytics support, helping the business fine-tune its strategy to meet growing demand. Thanks to this digital overhaul, the bridal business is thriving, with a packed schedule for the entire season.
Strategic Planning for Bridal Success
To enhance lead generation ahead of the busy 2024 bridal season, the business turned to Matie Natov, who had previously crafted the company’s logo and original website. This time, Matie was brought back for a complete redesign, focusing on improving search engine visibility and site performance to attract more brides in the Bay Area and beyond.
Matie began with a deep dive into competitor analysis and keyword research using tools like Semrush. Her findings uncovered key trends: brides were not only searching for makeup and hair services in San Francisco but also in popular nearby wedding destinations like Napa Valley, Oakland, and San Jose. Additionally, brides were seeking specific expertise—such as services for redheads, Asian bridal looks, and large bridal parties.
To meet these demands, the redesigned website features a polished testimonial carousel, showcasing glowing reviews from past clients. Matie also integrated portfolio galleries, information on trial appointments, and highlights of mobile services, which are highly popular with brides looking for on-site beauty treatments at their venues. Specialized offerings, such as City Hall wedding packages, further cater to a wider range of bridal needs.
With a perfect blend of design and SEO strategy, the website is now a powerful tool driving sustained growth and ensuring the bridal makeup business is fully booked well into the season.
References
¹Google Analytics, Aug 23, 2023 - Aug 23, 2024.
