In January 2023, a thriving magazine design agency reached out to Matie via UpWork, seeking a highly skilled graphic designer to enhance both their agency website and various client projects. The agency required a designer capable of handling all aspects of graphic design—from defining requirements to producing high-quality visuals, including illustrations, logos, and layouts. They were specifically looking for someone with a keen eye for detail, the ability to deliver quick turnarounds, and expertise that ensured exceptional results. At the time, the agency preferred to collaborate exclusively with professionals based in the United States.
Launching a Landing Page for Rehab Center Marketing
The first project was a custom landing page design for the agency's website, highlighting value propositions for rehab centers seeking to market themselves through the agency's magazine services. Matie was tasked with designing the landing page from the ground up, starting with an abstract Word document provided by the client. She successfully transformed the document into well-organized, scannable sections. Using Figma and Adobe Stock photos, Matie created a polished design that received client approval. Additionally, she collaborated with the agency's developers to ensure the design was accurately implemented in the CMS. Here is the final result of the landing page:
Drawing Custom Overlay Illustration for Stock Photos
The client also wanted to visualize the concept of business owners wearing too many hats. To bring this idea to life, the agency collaborated with Matie to create a unique overlay illustration. Using stock photography provided by the client featuring a businesswoman, Matie utilized Photoshop to sketch a silhouette of a hat directly onto the image. This creative solution effectively conveyed the metaphor and aligned seamlessly with the client's vision.
Results and Success
The collaboration between Matie and the magazine design agency proved to be a resounding success. The rehab center landing page garnered significant attention, leading to increased engagement and inquiries from prospective clients. The custom overlay illustration became a standout visual, helping the agency effectively communicate complex ideas to their audience. Matie's ability to deliver high-quality designs on tight deadlines solidified her reputation as a reliable and talented graphic designer.
These projects not only met but exceeded the agency's expectations, strengthening their portfolio and enhancing their ability to attract new business. The partnership highlighted Matie's versatility and creativity, paving the way for future opportunities within the agency and beyond.
