Matie Partners with a Social Media and Camera Company
In 2023, Matie Natov played a crucial role as a Web Producer for a prominent social media and camera company. By collaborating closely with the small business department's SEO Specialist and Visual Designer, Matie Natov was able to optimize the top 50 viewed success story articles on it's business website. ensure the success of the project and further solidifying the brand's position as a leader in the social media industry.
Solving UX Inconsistency
Prior to the re-design, the Success Story articles on the company's website were lacking consistency in their implementation. This inconsistency was evident in the use of headings, where some articles would use Heading 3s for sub-topics while others would use Heading 4s for the same type of content. This lack of uniformity made it difficult for readers to navigate the articles and find information easily.
Furthermore, the images and videos within the articles were not optimized for the best viewing experience. This meant that some images may have been too large or too small, and videos may have taken too long to load or played at low quality. This detracted from the overall user experience and made it less likely for readers to engage with the content.
Another issue with the previous design was the cramped spacing between blocks of text and media. This lack of breathing room made the articles feel cluttered and overwhelming, which could turn readers off from engaging with the content. By not allowing for enough white space between elements, the design failed to create a visually appealing and easy-to-read layout for the Success Story articles.
Improving SEO
Matie Natov collaborated closely with the team's SEO Specialist to enhance the SEO performance of the top 50 viewed articles. This involved re-formatting all of the 50 articles using a new SEO efficient template, which included:
Implementing cascading HTML headings for better organization and readability.
Compressing image and video assets for faster page load.
Creating interactive carousels for multiple image and video assets.
The layouts of the articles were streamlined to ensure they were visually appealing and user-friendly. Through this collaboration and attention to detail, Matie was able to significantly improve the search visibility and ranking of the articles.