Revamp Website and Branding
Graphspan AI, a data science startup based on California's Central Coast, approached Matie Natov for a revamp of its one-page website. The business owner sought a professional, uniquely branded look, including a custom hand-drawn logo design alongside the new web layout. Matie worked closely with the owner to understand their AI services and strategically position the website through competitor analysis and keyword gap research using SEMrush. She provided a custom web design and logo mockup in Figma before migrating the design to a CMS.
Highlighting Ethics and Innovation
To kick off the redesign, Matie Natov conducted in-depth interviews with the business owner to fully grasp Graphspan's position in the AI industry. She learned that Graphspan specializes in providing custom AI services to businesses, particularly those focused on socially beneficial inventions and government applications. Recognizing the importance of positioning the brand as a provider committed to ethics, morals, and cutting-edge data science, Matie crafted a design that highlights these values. She also included a carousel showcasing partners who have successfully leveraged Graphspan's AI engineering services.
Significant Growth
The business owner has praised the custom logo design, inspired by data science, and the cohesive redesign of Graphspan's website. However, the results speak louder than words. Since the redesign, website sessions have increased by 50%, unique site visitors by 67%, and new leads through the contact form by an impressive 500%. Graphspan’s satisfaction with Matie Natov's work has also led to new referrals from the brand to its cohorts and partners.
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