50%
increase in site sessions¹
67%
increase in site visitors¹
500%
increase in new leads¹
Revamp Website and Branding
An AI startup based on California's Central Coast approached Matie Natov for a revamp of its one-page website. The business owner wanted a professional, uniquely branded look, including a custom hand-drawn logo design integrated with a new web layout. Matie collaborated closely with the owner to understand their AI services and strategically position the website through competitor analysis and keyword gap research using SEMrush. She provided a custom web design and logo mockup in Figma before migrating the design to a CMS.
Highlighting Ethics and Innovation
To kick off the redesign, Matie Natov conducted in-depth interviews with the business owner to fully grasp the startup’s position in the AI industry. She learned that the company specializes in offering custom AI solutions, with a focus on socially beneficial inventions and government applications. Recognizing the importance of positioning the brand as a provider committed to ethics, morals, and cutting-edge data science, Matie developed a design that highlights these values. She also incorporated a carousel showcasing partners who have successfully leveraged the startup's AI engineering services.
Significant Growth
The business owner has praised the custom logo design, inspired by data science, and the cohesive website redesign. However, the results speak louder than words. Since the redesign, website sessions have increased by 50%, unique site visitors by 67%, and new leads through the contact form by an impressive 500%. The startup’s satisfaction with Matie Natov's work has also led to new referrals to its cohorts and partners.
References
¹Wix Analytics, Aug 25, 2024.
